“Ideas are the engine of progress. They improve people’s lives by creating better ways to do things.” –Alan G. Robinson and Dean M. Schroeder, Ideas Are Free

“Ideas are important because they are the source of every aspect of human behavior. Our potential is only limited by the quality of our ideas. What we become as individuals, companies, and nations depends primarily on our ideas and our ability to realize them. Every project starts in someone’s mind.” –Douglas Graham and Thomas Bachmann, Ideation

“Innovation requires high potential ideas (the seeds) and an organization that can nurture and support them as they develop (the soil)” –Jerry McColgin